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Showing posts with label Smartphone. Show all posts
Showing posts with label Smartphone. Show all posts

Wednesday, February 10, 2010

Distribution of Nexus One - Another disruptive approach from Google

Google has always been a successful (I believe so!! ) innovator in terms of its product offerings. However, will Google's approach to the distribution of it's Nexus One turn out promising?

When consumers are paying $500 for a handset, the least that they can ask for is a chance to hold it in their hands and to play around with the features before making a decision. But Google is trying to redefine the distribution by putting Nexus up for online-only sales. Google hasn't stopped there, but has also allowed the user to buy the handset and then choose the carrier/plan they want (excluding AT&T of course).

It is clear that Google has taken the second big step toward shifting power from the carriers to device manufacturers, after Apple. Nexus sales* so far doesn't look promising (when compared to Droid and MyTouch 3G) and raises questions whether Google has taken the correct decision. But I feel that Google was quite aware of the implications of its new approach and that this decision is part of their long term strategy and vision. Google is all about reaching out directly to its customers and eliminating any opportunity for a third party to have a control on the way customers use its products and services.

In the down side, Google is inviting anti-trust law suits (imagine a Google world where you have a Nexus One powered by Android in your hand and you manage your data, appointments, contacts, social networks with Google Docs, Calendar, gmail, Buzz etc. - sounds like another Microsoft in mobile version). I'm wondering what Google's next big plan might be - a netbook? may be/may be not - I welcome your thoughts on this.

* This article is an interview with the President of Marketing at Flurry, a mobile analytics company that uses software embedded in applications to track handset sales.

if Opera offers a faster browser on iPhone, Should (will) Apple Allow it?

Image representing Opera Software as depicted ...Image via CrunchBase
Here's an intriguing move in the complex and dynamic world of jockeying for network advantage.  

Reuters is reporting that:
Norwegian browser company Opera Software said it would launch a version of its Mini browser for Apple's iPhone next week, offering faster download speeds.
Opera said the browser would offer consumers up to six times faster download speeds than Apple's own, and cut data traffic by up to 90 percent. Massive data traffic from iPhone mobile phones has caused problems for many operators networks.
Some analysts said Apple could try to stop rivals from access to iPhone as smooth Internet browsing has been a key feature behind the success of the iPhone.
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What should Apple do?  More importantly, what will Apple do?
 

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