This blog is for the students and instructors to continue the conversations on the role of information technology in modern corporations during the second decade of the 21st century. Please feel free to join the conversation by commenting on our discussions.
Wednesday, April 7, 2010
Apple iPhone Ad Hints at Embedded Advertising
Here's an ad that hints at what embedded advertisements may look like in iPhone (and iPad).
Steve Jobs seems to think different than 'Google's Search based Ads model' when it comes to iPhones. According to Steve: “Search is not where it’s at on phones, People are not searching on a mobile device like they are on the desktop.” More details on: http://www.nytimes.com/2010/04/09/technology/09apple.html?ref=technology He said the iAd platform was primarily meant to give developers another way to keep prices for their apps low, or to make them available free.
It remains to be seen whether Google will follow a similar approach for Android apps developers.
What a Use of Graphics.....???????? I Like it...!!!!!!!!
ReplyDeleteSteve Jobs seems to think different than 'Google's Search based Ads model' when it comes to iPhones. According to Steve: “Search is not where it’s at on phones, People are not searching on a mobile device like they are on the desktop.”
ReplyDeleteMore details on: http://www.nytimes.com/2010/04/09/technology/09apple.html?ref=technology
He said the iAd platform was primarily meant to give developers another way to keep prices for their apps low, or to make them available free.
It remains to be seen whether Google will follow a similar approach for Android apps developers.
Apple's ad revenue sharing model with the App developer is interesting.
ReplyDeletehttp://online.wsj.com/article/SB10001424052702304198004575172012898716950.html?mod=WSJINDIA_hpp_LEFTTopStories