TweetUp - the Adsense of twitter that launched out of Idealab incubator merely 24 hours before Twitter announced the promoted ads on its own website.
What does TweetUp do?
1) Relevant search results (metrics: retweet frequency, popularity, and how popular links in each tweet are) vs. reverse-chronological search results.
2) Display of relevant ads - not always at the top of the page (as against Twitter, where promoted ads will be at the top of page, as of now): So, the results feel more organic, and not forced on the user.
3) TweetUp’s self-service model is working well for a long tail of local businesses looking to run their own ads. Twitter, on the other hand, is going for big brands such as StarBucks.
TweetUp is making a very tempting proposition: it’s giving developers who integrate the service 50% of the ad revenue. Likewise, publishers can integrate a TweetUp widget that uses AdSense-like technology to display sponsored tweets relevant to the content on their site. TweetUp is also paying some developers up front to integrate the service. Its roster of partners already include Seesmic, Twitdroid (a popular Android client), twitterfeed and Answers.com.
How will Twitter Respond ?
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