We feel that in the next 5-10 years, the big issue for publishing is going to be less about content delivery and more about the data that comes with people consuming that content.It's a given that as the digital world progresses, people will be consuming less content in the traditional manner. Companies like ours need to embrace that in order to survive; however that will not give them any sort of competitive advantage - delivering digital content will become a prerequisite for doing business. These companies need to figure out a new way to compete and add value based on this newly available data. They are going to have access to A LOT of consumer data, the key question is "what are they going to do with it?"
It gives new meaning to personalization of content as well as co-creation of content and consumption viewed more holistically.
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