Ray Ozzie’s blog post on the Software Platform Dynamics states that Ozzie believes businesses have to build nontrivial apps on their own platforms.
“For any platform to attract a sustainable ecosystem, it is required that the entity building the platform additionally and directly invest in building nontrivial ‘layered offerings’ on that platform, in order to gain experience with the costs that would be to ecosystem partners, and in order to ensure that the platform's capabilities are complete enough to provide actual value to the ecosystem partners. This is later guaranteed to catalyze ecosystem conflict, but it is a necessary cost of driving a successful platform.”
Does this thinking still hold true? Must internet platforms create “killer” apps layer on of their platforms. Neither Facebook nor Twitter has created nontrivial apps on its platforms, but still appear to be succeeding in driving platform adoption.
Has Apple even created nontrivial app on the iPhone platform. Maybe, if you count the Phone App or the Email app. While this statement by Ozzie sounds intuitively true, in my opinion fewer companies are following this advice while still succeeding.
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