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Friday, February 19, 2010

Google Shopper for Android: Seeking to Control the Architecture of Mobile Commerce?

A few days back, we were discussing the strategic rationale for Google to experiment with a variety of software initiatives including Android.  I like you to take a look at Google's latest initiative--Google Shopper for Android. Pay particular attention to the features shown and think about them in the context of the ways Google is striving to control and influence the emerging architecture for mobile commerce.

I am sure this has implications for many of the companies and the sectors that we are examining in the course.




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