Sony : Cultural Implications of CES Seven

I was struck by Sir Howard Stringers' presentation of the CES Seven and how these 7 initiatives will help to create the best hardware, software and entertainment within consumer electronics.


In particular I was interested in the following pieces as they have the potential to have the greatest impact on Sony's business model and corporate culture.

- Embrace fusion of Industry
- Service Enhanced Industry
- Support of open technologies
- Enhanced shared network

As a hardware manufacturer Sony is now forced to consider collaboration as made evident through its Sony Reader partnership with Google Books . I wonder what institutional changes will be made within Sony to continue to encourage partnerships, open standards and service based consumer electronics. As a hardware manufacturer as well as a Japanese company there is likely to be considerable emphasis on hierarchical relationships, which inhibit innovation.